How to Reduce CPI/CPA on Meta Ads for Mobile Games: A Practical Playbook
Reduce CPI on Meta Ads for mobile games with event strategy, creative testing, and cost caps. Practical playbook for UA teams spending $50K-$500K/month.
Back to home
Blog
Insights on AI-powered media buying, Meta advertising, and performance marketing.
Best Meta Ads Tools for Mobile Game UA Teams in 2026
Meta Ads tools for mobile game UA teams spending $50K-$500K/month. What actually helps vs what adds complexity.
Meta Ads Campaign Optimization for App Installs: A Weekly Checklist to Protect CPI and Scale Spend
Weekly Meta Ads optimization checklist for mobile game UA. Tactical steps to protect CPI, scale spend, and catch issues before they cost you.
Meta Ads Automation for Mobile Games: 10 Slack-First Workflows for CPI/ROAS
Meta ads automation for app installs: 10 Slack-first workflows for mobile games to protect CPI and ROAS while scaling spend.
AI Media Buyer for Mobile Game UA: What to Automate on Meta Ads (and What Must Stay Human)
AI media buying for mobile games: what to automate, what to keep human, and how to think about AI copilots for Meta Ads.
You Are Optimizing the Wrong Layer
A causal-stack framework for diagnosing mobile game user acquisition problems without chasing CPI, ROAS, or other surface-level symptoms.
Introducing AdPilot: Your AI Media Buying Copilot
Meet AdPilot, the AI assistant that helps performance marketers manage Meta ad campaigns through natural conversation.